National Adoption Week, an annual campaign, holds a special place in the UK’s social calendar. Taking place this week (October 2024), the week shines a spotlight on adoption, seeking to inform, inspire, and raise awareness about the need for adoptive families across the country. But more than just a time for education, National Adoption Week also provides a platform for stories of those whose lives have been touched by adoption - whether it’s adoptive parents, birth parents, or the children themselves.
In this blog, we’ll explore the purpose of National Adoption Week, its history, the core features, how people can get involved, and the events taking place this year.
What is National Adoption Week?
National Adoption Week was established to create a dedicated period of time when adoption takes centre stage, offering an opportunity for the public, professionals, and anyone connected to adoption to engage with the issues surrounding it. The aim is to demystify the process, break down barriers, and encourage those who are interested in adopting to take the first step.
While the topic of adoption is relevant all year round, this focused week brings it into sharper focus and creates space for critical conversations about how adoption works today, the experiences of those in the system, and what prospective adopters can expect. It also seeks to raise awareness of the thousands of children waiting for a permanent home and the positive impact adoption can have on their futures.
Why do we have National Adoption Week?
Adoption can be a complicated process, both emotionally and practically, for all parties involved. National Adoption Week was created to help address this complexity by providing clear information and highlighting the stories of real families. The campaign aims to:
Raise awareness: With many children still waiting for adoption, especially older children, sibling groups, and those with special needs, the week focuses on increasing public awareness about these children and encouraging more people to consider adoption.
Break down stigma: There are many misconceptions about who can adopt and what the process entails. National Adoption Week helps dispel myths about who is eligible to adopt and provides support and resources for those considering it.
Highlight adoption stories: Hearing directly from those who have adopted or have been adopted helps humanise the process and sheds light on the positive outcomes adoption can provide.
Support and celebrate adoptive families: The week also serves to celebrate families who have adopted, recognising the joys and challenges they’ve experienced.

The defining features of National Adoption Week
While the overall purpose of National Adoption Week remains the same, each year focuses on a particular theme or message to highlight a specific issue within the adoption community. The 2024 campaign continues to focus on the importance of support and the lasting effects of adoption on both parents and children.
Key elements of the week typically include:
Personal stories: At the heart of the campaign are the stories shared by adoptive families, birth families, and adopted individuals. These narratives offer honest accounts of adoption, helping to foster empathy and understanding.
Educational resources: Adoption agencies, charities, and local authorities provide a wealth of resources during the week, offering practical guidance for prospective adopters and those already in the process. This can include webinars, booklets, and online content.
Campaign videos: Video campaigns play a significant role in National Adoption Week, with short films released across social media platforms, websites, and news outlets. These films often feature adopted children and their families sharing their experiences to encourage more people to come forward as adopters.
Adoption agency events: Many adoption agencies across the country host open events, online information sessions, and Q&A panels to give those interested in adoption the opportunity to ask questions, meet professionals, and learn about the process.
Events during National Adoption Week 2024
Events are a key component of National Adoption Week, and 2024 is no exception. There are both in-person and virtual events happening across the country, making it accessible to as many people as possible. Here are a few ways to get involved:
Free events: Explore some free events available here.
Virtual Webinars and Q&As: Many adoption agencies are hosting free webinars and Q&A sessions throughout the week. These events allow prospective adopters to learn more about the process, hear from experienced professionals, and gain insights from those who have already adopted.
Information evenings: Several local authorities and adoption agencies are running in-person information evenings where you can meet adoption experts face-to-face, hear about the need for adopters in your area, and ask any questions you may have.
Celebratory events: In some areas, there will be events to celebrate adoptive families. These might include family days out, community gatherings, or charity fundraisers aimed at bringing adoptive families together and recognising the importance of their contributions.
Charity campaigns and fundraising: Many adoption charities use the week to raise funds for services and support systems that help both children and families before, during, and after adoption. If you're looking to support the cause, many organisations offer opportunities to donate or volunteer during National Adoption Week.
How can people get involved?
There are several ways people can get involved during National Adoption Week, even if adoption isn't on your immediate horizon. Here are a few ways to make a difference:
Learn and share: Simply educating yourself about adoption and sharing what you learn with others is a powerful way to help raise awareness. Sharing National Adoption Week’s posts on social media, engaging with campaign materials, and discussing the subject with friends and family can all help to spread the message.
Attend events: Whether you're considering adoption or simply want to learn more, attending one of the events organised by adoption agencies or charities is a great way to engage with the issue. Many events are free and open to the public.
Volunteer or donate: If you're passionate about supporting adoption, consider donating to or volunteering for organisations that provide adoption services or post-adoption support. Your contribution can make a difference in the lives of children and families going through the adoption process.
Raise awareness: Join the conversation on social media using hashtags related to National Adoption Week. You could share your own experiences if adoption has touched your life or simply help raise awareness by promoting the stories of others.
Final thoughts
National Adoption Week 2024 is an important opportunity to bring attention to the urgent need for adoptive families, while also offering a platform for the voices of those directly impacted by adoption. Whether you're considering adopting, already in the process, or simply want to support the cause, there are many ways to get involved. By attending events, learning about adoption, and spreading awareness, you can help make a difference in the lives of children waiting for their forever homes.
If you're thinking about adoption, National Adoption Week is the perfect time to explore the possibilities and take the first step towards building a family through adoption.
Speak soon,
The Walk Together Team
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